Built from real experience. For agents who want to serve this market well.
The Senior Advantage Academy was founded by Lisa Dunn, a Twin Cities real estate professional who has specialized in working with older adults and their families since 2003.
Lisa Dunn, Founder & Lead Instructor
I've spent more than 20 years helping older adults and their families through later-life moves: downsizing, senior housing decisions, and the family conversations that come with them. I built this program because most agents, even very good ones, were never trained for this work. This is the course I wish I'd had.
- Serving older adults in the Twin Cities since 2003
- RE/MAX Hall of Fame
- CSA® (Certified Senior Advisor®)
- University of Minnesota OLLI instructor
- Professional real estate coach, Workman Success Systems
Your clients deserve more than an agent who "works with seniors." They deserve one who's built for it.
The senior real estate market isn't a niche you dabble in — it's a discipline. It demands more than good intentions and a friendly smile. It demands real process, real business acumen, and real expertise in what makes the mature market fundamentally different.
That's what the Senior Advantage Academy was built to deliver.
We don't hand out participation badges. Becoming a CSREC™ (Certified Senior Real Estate Consultant) means real coursework, a real exam, and real, verifiable work in your own market — because your clients are trusting you with one of the biggest transitions of their lives, and that trust has to be earned, not assumed.
This is where deep, whole-person client expertise meets the business skills to actually grow because of it — the emotional realities of this market, the practical realities of an aging client base, and the business realities of building a thriving practice around it.
Why this program exists
After years of working with senior clients, one thing became clear: most real estate agents — even experienced ones — are unprepared for the unique needs, communication styles, and family dynamics that come with this demographic.
The conversations are different. The timelines are different. The emotional weight is different. And the opportunity — for agents who get it right — is enormous.
The Senior Advantage Academy was built to close that gap. Not with a certificate you earn by watching videos, but with a real training program that changes how you work — and a credential that signals genuine expertise.
Taught from real experience, not theory
Since 2003
Specializing in the mature real estate market, working directly with older adults and their families through some of the biggest transitions of their lives.
Instructor & Coach
A Workman Success Systems coach and Minneapolis Association of Realtors course consultant.
Beyond Real Estate
Contributed to the LeadingAge certification course. Caring.com contributing writer and University of Minnesota OLLI instructor — teaching on aging and housing well beyond the transaction.
What we stand for
Real Skills, Not Just a Certificate
Every module is built around strategies you can apply immediately with real clients. The outcome is agents who work differently — not just agents who completed a course.
A Credential That Means Something
The CSREC designation requires passing an exam, attending live sessions (weekly Mastermind calls count), and completing real-world verification. It's earned, not given.
A Community of Serious Agents
The Senior Advantage Academy is for agents who take this market seriously. The community, coaching, and certification are all designed to reward that commitment.
Ready to build your senior practice?
Join the first 20 founding members at $147.